Some are truly made of GREAT

Tata Motors #Madeofgreat Campaign

We meet so many individuals during the journey called life. Every one of us is unique. Our experiences with them constitute the learning that makes us into whatever we become over a period of time. The best people to be with are the ones who inspire us. These are the people who know how to live and love with an open heart. Their thoughts, ideas, feelings make us trust them and with time, they make us understand the meaning of greatness.

Greatness is not related to money or fame or heroism. It is a habit. It makes one face the troubling situations. Greatness is the test of substance of the character. Greatness is simplicity, love and true beauty of the inner self.




Greatness is a rarity. Many of us are good at something or the other. Some of us are better than many of us. But Only some are truly made of great. This post is a tribute to those great inspirational individuals.

I also encountered a few people who have truly been great and inspirational. These are the ones who are undeniably #madeofgreat. If I have to choose one person who has impacted my life the most by her greatness, It is my mother. She is not a women of academic or monetary excellence, but her value system and adherence to principles is what makes her my numero uno choice.

She has been consistent in her thoughts as well as in action. She has bonded our maternal and paternal families extremely well. She understands the difference between what lies right in front and what is right.

She is authentic, genuine, reliable and trustworthy. She is exactly the same person all the while, which is extremely rare. She connects with others with amazing enthusiasm which is difficult at times when a relationship is strained. She is humble and is always guided by truth and reason. She is a good listener and her optimism guides me at times when I face a failure or a failure seems most likely.

Being a mother, she is extremely caring and has always been so.  She is unbiased in her judgements. She has always guided me to follow what is right. I have my own short comings an limitations and there have been situations where an easy but wrong way had seemed to me a more lucrative choice, at those crucial junctures she has always held my hand and pushed me to go for the difficult but right path. 

But there is one quality which I admire the most in her. She is an epitome of forgiveness. She always tends to forgive. Over the time and with experiences in life, I have learnt that forgiveness is one of the most difficult habits to master. I hope that some day I will be that compassionate and I will be as forgiving. May be that day I will feel that I have achieved something on the path towards greatness.

I have scribbled my feelings about greatness. Now it's time for YOU to comment. Please let me know your thoughts about the topic. What do you think of Tata Motors' association with Lionel Messi? Tell me in comments below and if I like your answer, you will win an Amazon voucher worth Rs. 750. Hurry. Results will be announced on 26th November.




Made of Great is a brand association campaign of Tata Motors and Lionel Messi.

Comments

  1. The association of Tata Motors with Lionel Messi is that of two greats. Lionel Messi has been exceptionally talented who with his hard work, determination and sacrifices has got better and tougher in his chosen sport so is the Image, reputation and quality of TATA Motors that have transformed brilliant ideas into masterpieces of engineering and created a brand and products that we are so proud of as Indians. Lionel Messi has transformed his body and the mind body co-ordination into a masterpiece of precision and excellence it would not be wrong to say that Lionel Messi is the TATA Motors of sports where as TATA Motors is the Lionel Messi of vehicles both giants in their own spheres driven by the drive to excel and lead by example. So Lionel Messi is the best choice for becoming the brand Ambassador for TATA Motors
    aaloke19@gmail.com

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  2. Your post describes #madeofgreat so well that it has winner written all over it. Good luck for your entry.
    Here is my answer.
    Like minds think and act alike looking at the track record of TATA Motors it has stood the test of time and built a business that was built using bricks of hard work on a foundation of trust. Authenticity, reliability, simplicity, as well as its commitment to innovation are the trademarks of brand TATA Motors. These same qualities are present in Lionel Messi who with his immense talent has made a mark for himself on the international football field .Facing all hardships he has worked hard toiling on the fields and in training sessions facing injuries and pressure to come out trumps and be a winner. Thus these two greats Lionel Messi and TATA Motors are made for each other .There association is a bond of two legends
    In case you pick me a winner my email id is : princess09hema@gmail.com
    Fingers crossed :)

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    1. Thanks Hemaa for the appreciation.

      Best wishes for the contest. :)

      Delete
  3. Yours is a very well written post your .Its is a very nice description of #madeofgreat
    TATA Motors is a brand associated with performance, endurance and excellence. These words are also synonymous with Lionel Messi who plays as a forward and weaves his magic on the football field.Just as Lionel Messi is considered the best footballer in the world ,TATA motors which is Indias premier automotive manufacturer gives wheels to the people of India with its wide range of vehicles. Both believe in excelling in whatever they do and set examples for others to follow. They compliment each other as both are reliable trustworthy and leaders thus Lionel Messi is the natural choice as the brand ambassador of TATA Motors
    Please consider me as a winner
    Email: yagneshbjoshi10099@gmail.com

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  5. Your post defines #madeofgreat to the hilt.Very well written and interesting post indeed.
    My Answer
    Tata Motors is a brand that makes durable vehicles, with its MADE IN INDIA mark makes every Indian proud. It is a brand seen globally as Trusted, Reliable, Innovative and at the forefront of technology. In its journey since inception it has overcome all odds, competition, and adversities with grit and determination. These same qualities are associated with Lionel Messi who was very talented and hardworking from a very early age. With each game that he played he kept improving his skills and built a career to become one of the best player of professional football. There qualities make both TATA Motors and Lionel Messi giants who perfectly compliment each other and Lionel Messi the right and perfect Ambassador who stands for the same values that TATA Motors does.
    Contact : bhuwan198grover@gmail.com

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  6. Well penned, Aditya. It made for a nice read.

    As for the expression of views towards the question, I would like to answer through a stanza or two of verse:



    ‘What drives us from within is what makes us great’
    Belief in oneself, the zeal to put up a brave face,
    In the face of adversity, to stand strong against fate,
    That’s how life is – it’s an excellent goal to chase!

    To create a name for oneself, from the soil your feet dampen,
    To let critics enhance your effort, not let your spirits dampen,
    It’s the journey that counts, more than having scaled the peak,
    To persevere so that it’s your actions that have the loudest shriek!



    To sum up, I feel that this age-old adage rings true whenever I think of this beautiful alliance of an Indian Global Brand – Tata Motors and a Global Argentinian Sportsperson – Lionel Messi

    “Our Similarities bring us to a common ground; Our Differences allow us to be fascinated”

    That realization is truly #madeofgreat. :)

    ---

    If you decide to choose my comment, you could tweet to me @stiryoursouls and I'd be happy to communicate the credentials.

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    Replies
    1. Thanks Poonam for the appreciation.

      #Fantastico reply...you always do magic with the poetry. ;)

      Delete
  7. Your post defines #madeofgreat to the hilt. Goodluck for the contest
    My answer is:
    Authenticity, reliability, simplicity, as well as its commitment to innovation are the pillars of strength on which TATA have built a brand that has put India on the global map. It is a brand that has stood the test of time just like Lionel Messi who tackles opposition on the field with his skill,agility,strategy,brilliance and raw power to reach and score a goal so has been the track record of TATA motors who has become a brand leader and a global giant. These qualities make TATA Motors and Lionel Messi perfect partners who stand for the same set of values thus Lionel Messi is the perfect brand ambassador to represent TATA Motors.
    Hope my best to be a winner here; do contact me for the prize at mahima2014j@gmail.com
    fingers crossed

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  8. This comment has been removed by the author.

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  10. Took the topic very well......
    My answer
    Greatness is an innate quality of the person which suffices the purpose of being in this world. It is not a one day achievement but a steady, long and continous process. As Tata Motors and Lionel Messi are the two greatest example who has proved their greatness to the world in their respective fields.Tata Motors is one of the oldest and renowned brand of India known for its reliability whereas Lionel Messi is known for its strength, courage and Self belief.
    And this two greatness laid a new example by their global association for passenger vehicle business in India inspired consumer for seeking excellence and Self belief and undeterred by fierce of competition and challenging business environment. Made of Great campaign builds trust, authencity, reliability with simplicity driven by innovation in technolgy to consumer.

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    Replies
    1. Well written and precise answer Anshul. :)

      Delete
  11. Took the topic very well......
    My answer
    Greatness is an innate quality of the person which suffices the purpose of being in this world. It is not a one day achievement but a steady, long and continous process. As Tata Motors and Lionel Messi are the two greatest example who has proved their greatness to the world in their respective fields.Tata Motors is one of the oldest and renowned brand of India known for its reliability whereas Lionel Messi is known for its strength, courage and Self belief.
    And this two greatness laid a new example by their global association for passenger vehicle business in India inspired consumer for seeking excellence and Self belief and undeterred by fierce of competition and challenging business environment. Made of Great campaign builds trust, authencity, reliability with simplicity driven by innovation in technolgy to consumer.

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  12. A brand is something or someone, who has progressed for years and faced the challenge of being excellent all the times.
    So when we think of “Messi” a world-wide brand of football tournament and Tata Motors a brand for million passionate travellers, a thought comes to our mind a top brand taking care of another brand surely will amazing.
    I feel personally good that Tata Motors has chosen such a top brand of the world who has conquered the world so many times, when he kicks world sees his each and every shot in microscopic view and its turn for Tata motor to show the world its excellence and perseverance. #madeOfGreat is nothing but made by great !

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    1. #madeofgreat is nothing but made by great indeed. :)

      Delete
  13. Very well put forward thoughts. I have thought a lot about the topic and yes,I too have some thoughts to share :)

    Inspiration,
    Dedication,
    Discipline,
    Commitment,
    Trust,
    Loyalty,
    Excellence,
    Legacy,
    Immortality.

    These are not mere words but a part of our soul. Not just the ones that we carry around in our individual bodies but that supreme soul that binds us all together in this universe. That is why we teach our children values and morals so that these little pockets of our souls do not die away. But when we look around at our modern day lifestyle and society,it leaves a lot to be desired, right? Wrong :) I would say,as long as we have even 1 shred of humanity left,there is a ray of sunshine and that is what we see here.

    I am inspired by your story just as I am inspired by the stories of Tata Motors and Lionel Messi. As I said above about humanity and ray of sunshine, it is very few icons left in this world who make me feel that way. Both Tata and Messi definitely make it to this short list.

    When we talk about Tata Motors,we talk about the pride that every Indian feels because this is our truly global brand, a brand with a soul, with every product made to help us fly. This is a corporate behemoth that has not amassed its fortunes at the cost of the little man but by being a part of the very grassroots. The legacy of excellence and giving back to the society selflessly is so ingrained in Tata DNA that it has become part of folklore. Even today,in any Indian home, the moment a son/daughter gains employment in a Tata company, nobody talks about salary or CTC, they just thank their lucky stars that they are a part of Tata family. The very soul of India resides in Tata. Tata Motors has taken these very same values global, making Indians proud of what they represent. 'Look,we represent excellence, with a dollop of old world values, with love and respect' !

    When we look at Messi, we see a boy with dreams in his eyes and a man who has put everything he had in making them come true, and he did! With singleminded focus,dedication and hardwork, he has managed to outdo every obstacle he faced since his birth personally, healthwise and family financial situation wise. Every obstacle became just another step for him to grow and reach up the sky. And still, every time he walks out on the field, he plays with the same agility, alarcity and a a hunger to prove himself as if it is his first game! He hasn't achieved his demi-God status without superhuman efforts.

    When these two demi-Gods of their respective fields come together, there are bound to be fireworks and that is exactly what it is! Purely from a corporate point of view, there are rare instances when we see such a perfect fit form. It can be called a divine sign that a symbol of vibrancy and dynamism like no other has taken shape with the partnership of Tata Motors and Lionel Messi. More than a mere advertising gambit,it is an amalgamation of those perhaps 'lost' values that the world needs more of,now more than ever. Maybe the Gods are finally happy!

    Prajakta Sinha
    sinpra11@gmail.com

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  14. Mothers r truly #madeofgreat! Very well written indeed!

    My answer: Lionel Messi is one who has risen from his roots to the
    great, commanding position in soccer he holds today. He has made
    excellence his habit, and brilliance his being. He just does what he’s
    good at to the best of his ability, with humility and precision. His
    every kick, every move is a master-stroke, making millions sit up and
    take notice. Being great is not his goal or destination, but just the
    way he naturally is. The best part is that he’s constantly evolving to
    be better at his game through dedication and practice, how much ever
    great he may already be! All these characteristics also personify Tata
    Motors, which is constantly working to produce ever more sophisticated
    cars for the modern global denizen. Rising from being a small motors
    company, Tata Motors is today a huge global brand commanding respect
    and awe in every country. Its acquisition moves make the world sit up,
    while its humility and all-encompassing nature in assimilating
    different cultures and people is the ability even legendary brands are
    unable to master. Tata Motors and Lionel Messi undoubtedly are two
    greats, where one plus one do not make two but their energies combine
    to give a far superior synergy and result…like…a perfect 100! Great
    that this brand association has happened!

    Email: amrita.sabat@gmail.com

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  15. Beautiful post!

    Mum's are the best, arent they? Even i think my mum is truly made of great. They do everything in our lives without any complaints and everything just to see us happy. We have SO much to learn from them and be thankful for getting such amazing mentors right in our own houses.
    Keep blogging! :)

    Now onto why tata choice is top notch:
    I think Tata have hit their ace game with this association with Messi!
    There is no better footballer in the world today than Messi himself, likewise there is no better company worldwide that is better than tata!
    Messi's ability to quickly maneuver with the ball past the other team' defence is just as slick as the tata cars' ability to easily maneuver past all the other cars in road race.
    Just like messi's vision, to see a player making a run, to play the perfect ball to create a goal scoring opportunity, Tata's ability to envision the future and see what people will want and deliver it every single time is amazing!
    Just like how Messi has won multiple player of the year awards, tata has also won multiple awards over the years for amazing performance.
    And last but not the least, just like how messi never gets tired on the field, tata keeps going and never stops !
    Messi, for sure, IS the BEST choice tata could have gone with :)
    mail ID is : anush.rajasekaran@gmail.com

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    1. Yes, mothers are truly made of great. Thanks.

      After reading your post, i just thought if magical maneuvering capacity is the reason behind naming of Tata Ace Magic. ;)

      Delete
  16. Argentinian Football Maestro and rightly titled ‘Messiah’ of Football Lionel Messi is the footballer with a difference. He has all the qualities to take the world by storm. Often rated as the best player in the world and considered by many as the greatest player of all time in the football, Lionel Messi is the footballer like no other.
    Contrastingly, Tata Motors is the Indian multinational automotive enterprise having the distinction of being the first indian manufacturer to achieve the capability of developing a competitive indigenous automobile. Tata Motors leads from the front in any talks of ‘Make in India’. It has come the long way in last 24 years and has acquired giants like Daewoo and Jaguar.
    Both are global brands with #madeofgreat written all over them. Both inspire and motivate millions of hearts. Messi gives a magical touch to the game of football being the player with a difference. Tata Motors is the company which has given value a new meaning with its great consumer care and path defining features. This great complimentarity is the principle behind the overall brand association campaign between Football magician Messi and the Hulk of Indian Automobile Industry Tata Motors.
    Their association is driven from self-belief and is fantastically #madeofgreat. Success is certain with an awe-inspiring combination of Legendary Tata Motors an Talented Messi.

    ReplyDelete
    Replies
    1. This is the last entry to the contest and your other comments afterwards stand annulled. You were 1 minute lucky. ;)

      Delete
  17. Argentinian Football Maestro and rightly titled ‘Messiah’ of Football Lionel Messi is the footballer with a difference. He has all the qualities to take the world by storm. Often rated as the best player in the world and considered by many as the greatest player of all time in the football, Lionel Messi is the footballer like no other.
    Contrastingly, Tata Motors is the Indian multinational automotive enterprise having the distinction of being the first indian manufacturer to achieve the capability of developing a competitive indigenous automobile. Tata Motors leads from the front in any talks of ‘Make in India’. It has come the long way in last 24 years and has acquired giants like Daewoo and Jaguar.
    Both are global brands with #madeofgreat written all over them. Both inspire and motivate millions of hearts. Messi gives a magical touch to the game of football being the player with a difference. Tata Motors is the company which has given value a new meaning with its great consumer care and path defining features. This great complimentarity is the principle behind the overall brand association campaign between Football magician Messi and the Hulk of Indian Automobile Industry Tata Motors.
    Their association is driven from self-belief and is fantastically #madeofgreat. Success is certain with an awe-inspiring combination of Legendary Tata Motors an Talented Messi.

    ReplyDelete
  18. Argentinian Football Maestro and rightly titled ‘Messiah’ of Football Lionel Messi is the footballer with a difference. He has all the qualities to take the world by storm. Often rated as the best player in the world and considered by many as the greatest player of all time in the football, Lionel Messi is the footballer like no other.
    Contrastingly, Tata Motors is the Indian multinational automotive enterprise having the distinction of being the first indian manufacturer to achieve the capability of developing a competitive indigenous automobile. Tata Motors leads from the front in any talks of ‘Make in India’. It has come the long way in last 24 years and has acquired giants like Daewoo and Jaguar.
    Both are global brands with #madeofgreat written all over them. Both inspire and motivate millions of hearts. Messi gives a magical touch to the game of football being the player with a difference. Tata Motors is the company which has given value a new meaning with its great consumer care and path defining features. This great complimentarity is the principle behind the overall brand association campaign between Football magician Messi and the Hulk of Indian Automobile Industry Tata Motors.
    Their association is driven from self-belief and is fantastically #madeofgreat. Success is certain with an awe-inspiring combination of Legendary Tata Motors an Talented Messi.

    ReplyDelete
  19. This comment has been removed by a blog administrator.

    ReplyDelete
  20. Thanks everyone for the participation. Now the contest is over. Results will be announced tomorrow. All the best. :)

    ReplyDelete

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